A telecommunications reseller was experiencing an alarming customer attrition rate each month, and sought to determine the causes and stop the bleeding. Through an exhaustive current and lost customer research process, The Decentralized Intelligence Agency determined the seventeen metrics of a happy customer, including such factors as on-hold time, call clarity, price fairness, and more. Based on these findings, an actual scorecard was developed, a tool that became the driver for massive organizational change and improvement – and, ultimately, led to a powerful, new brand that spoke to customer responsiveness. The company was reorganized based on customer expectations, employees’ compensation was now based on the scorecard, a new graphic identity was developed, and cross-functional teams tackled problem areas. Today, attrition is improving, while the company is leaner, stronger, and better postioned for the future because of the dramatic branding process.

More Than Organic Growth

A regional natural foods retailer was posting steady 7-9 percent annual growth when management sought the services of The Decentralized Intelligence Agency. Immediately, the Agency ramped-up the retailer’s presence in the community, delivering “news you can use” about food, vitamins, well-being, and more. Coupled with this public relations program, in-store signage and marketing materials were upgraded to reflect a consistent brand message. Meanwhile, a detailed quantitative survey has driven everything from a multi-million dollar expansion process to product and pricing to customer demographics. The results speak for themselves: 17-23 percent annual growth (more than double the previous rate), despite an Agency-imposed 40 percent cut in paid advertising.

Revving Up

When The Decentralized Intelligence Agency was engaged to promote a new motorcycle aftermarket accessory company, we dove into the world of bikers and Harleys head first, gathering demographic information, developing an identity, and assembling the marketing building blocks. The challenge was clear: Can an upstart with virtually no ad dollars and no existing reputation make a dent in a world dominated by popular brands? Six months later, the challenge had been answered. The company now has a frequent and prominent presence in most of the leading industry trade and consumer magazines, including several front-page spreads. Trade show promotions were wildly successful, generating an entire dealer network in a matter of months. And most importantly, the client’s sales are zooming past expectations.

https://decentralizedintelligenceagency.business.blog/2022/04/18/investing-is-no-game/